About us

Knowledge at work

Peterhof is a consulting firm established in 2009. Our team of professionals offers recognizable services in the domain of business consulting and practical education of professionals. We approach every challenge with dedication and commitment, combining formal education, applied education, cumulated experience, and creativity when solving specific client problems. We measure our own success through client satisfaction, employee enthusiasm and value created for the client. Our success so far is demonstrated through our references as well as the fact that once a business relationship is established with a client, in a great number of cases, this marks beginning of long-term cooperation.

Mission, vision, and values

  – Apparent value for clients– 

Mission: We offer our clients practical, valuable, integrated, and tailor-made services within business consulting and education.
Vision: Recognizable and preferred business consulting firm in Serbia and the region, known for the value created for its clients. 

Our team, gathered around a unified vision, shares a dedication toward the same system of values:

  • Dedication
  • Meticulousness
  • Responsibility for the result
  • Loyalty
  • Learning
  • Creativity
  • Ethics
  • Quality

Experience and References


Working with clients is a privilege. A privilege through which we learn, progress, and grow together. From the very beginning we have been guided by the idea of becoming a recognizable and reliable partner who provides apparent value to the client. We want clients to feel that for the money they invested, they are receiving an apparent multiplication in terms of value. We are aware that this is a precursor of sustainable growth.

Our approach, founded on a combination of expert knowledge and acquired practical experience allows us to approach each challenge with dedication and offer a unique solution. We have worked with clients from the real and financial sectors, public and private companies, small, medium, and large companies from different industries (agriculture, energy, pharmacy, banking, commerce, food processing, confectionary, the electric power industry, dairy, construction, and others).

Independently from project complexity, deadlines, and budget, we approach each project professionally, responsibly, and with dedication.

We especially highlight:

  • We have defined long-term strategic plans using the Balanced scorecard methodology, for large and mid-sized companies in Serbia and abroad;
  • We have prepared a large number of national and local strategic documents;
  • We have established a performance management system and a reward system in several companies with over 1,000 employees;
  • We have conceived and implemented complete organizational restructuring in a large number of business entities;
  • We have implemented the ERM COSO framework in multiple Serbian companies;
  • In the name of our clients, we have negotiated with creditors, facilitated restructuring of significant debt obligations and ensured obtaining new debt, with which we have enabled continuity and financing for numerous companies;
  • We have finalized a great number of business plans, feasibility studies and valuations;
  • We have supported a large number of M&A transactions both on the buyer and on the seller side;
  • We have made significant savings for clients in the segment of optimizing supplies and receivables;
  • We have prepared a significant number of reports on transfer prices and solved dozens of tax-related dilemmas for our clients;
  • We have participated in the creation of important national strategic documents, such as the Industrial Policy Strategy of Serbia 2030;
  • We have finalized multiple local economic development strategies;
  • We have prepared and publicly presented multiple studies of socio-economic influence of large business systems in Serbia and the region;
  • We have completed and submitted to the Republic Fond of Health Insurance dozens of pharmacoeconomic studies for innovative therapies;
  • We have realized several cost of illness studies and studies of productivity and quality of life in patients suffering from severe illnesses, such as rheumatoid arthritis, cancer, multiple sclerosis and hemophilia;
  • We have realized a large number of anti-monopoly analyses both economic and legal in nature, as well as participated in a large number of proceedings before the Commission on the side of the client;
  • We have created a significant number of sales policies in line with the current legal framework in the domain of competition protection;
  • We have completed several projects for supranational investors (WB, SIDA, USAID, UNDP) in the domain of strategic planning, managing macro-fiscal risk, SME education and promoting sustainable energy;
  • We have participated in several long-term projects within family succession through raising the capacity of the successor and setting up a new corporate governance model through the transition;
  • We have prepared multiple successful IPARD applications;
  • We have realized multiple PPP (public-private partnership) studies with a focus on value for money analysis.



What type of services do we offer in this segment?

  • Creating a long-term corporate strategy plan
  • Creating a strategic map and a list of harmonized company goals
  • Setting up a performance management system (cascading goals and KPIs)
  • Forming a fixed-variable rewards system.


What type of services do we offer in this segment?

  • Setting up a corporate governance model
  • Defining a macro- and micro-organizational structure
  • Mapping macro and micro processes
  • Preparing RACI matrices
  • Systemizing and standardizing workplaces
  • Writing internal policies and procedure
  • Setting up crisis management
  • Setting up risk management based on the COSO ERM framework
  • Setting up a financial management and control system in the public sector.

Financial services

What type of services do we offer in this segment?

  • Analysis of company financial health
  • Investment feasibility studies and business plans
  • Setting up a system for managing receivables, supply, and cash flow
  • Optimizing cost through various phases of the values chain
  • Financial restructuring and UPPR (reorganization plan) preparation
  • Company valuation
  • Due diligence and handling M&A transactions for either the buy or the sell side
  • Preparing loan applications for clients and negotiating with banks.

Tax advisory

What type of services do we offer in this segment?

  • Creating a tax balance sheet
  • Harmonizing internal tax policy with the law
  • Audit and control of internal bookkeeping rules as well as tax procedures
  • Creating complaints and appeals against the minutes and decisions of tax authorities
  • Transfer price studies
  • Optimizing tax load when founding a company or when company status is changed
  • Advisory relating to double taxation of foreign entities
  • Tax planning
  • Tax due diligence as relating to M&A transactions.

Economic analysis

What type of services do we offer in this segment?

  • Preparing national strategy documents
  • Local economic development strategic documents
  • Market research and market potential assessment
  • Sector/industry studies
  • Value for money studies
  • Studies of company socio-economic impact
  • Social cost-benefit studies
  • Economic court expert witness services
  • Preparing complete documentation for investors applying for Development Agency of Serbia (RAS) funds

Health economics

What type of services do we offer in this segment?

  • Preparing pharmacoeconomic studies for innovative therapies
  • Social cost-benefit analysis of existing vs new therapies
  • Cost of illness studies
  • Analyzing and optimizing healthcare institution costs
  • Analyzing the impact innovative therapies have on patient productivity and quality of life
  • Designing and setting up patient support programs.

Protection of Competition

What type of services do we offer in this segment?

  • Preventative consulting with the goal of timely elimination of anti-competitive practices
  • Studies both economic and legal in nature for clients against whom the Commission has started a procedure
  • Determining a relevant market, measuring market concentration, and considering market positioning of clients from the perspective of the Commission
  • In-depth industry analysis
  • Registering concentration with the Commission
  • Notifying the Commission of any restrictive agreements
  • Screening company contracts and related practices as well as creating an antitrust risk register
  • Harmonizing sales/discount policies with the Law and Commission practices
  • Introducing corporate antitrust programs (manual, training, procedures, continual consulting)

Simulating an unannounced investigation procedure

Family succession

What type of services do we offer in this segment?

  • Testing firm maturity in terms of family succession
  • Identifying vulnerable points within the firms’ operations
  • Fundamental financial analysis and organizational structure analysis
  • Defining and implementing a successor development plan
  • Coaching of the successor
  • Setting up family corporate governance and creating internal family acts
  • Monitoring and support for the management


What type of services do we offer in this segment?

  • Pairing up and adapting client ideas to corresponding IPARD measures
  • Creating a simple or complex business plan
  • Filling out and submitting a Request for project approval
  • Filling out and submitting a Request for payment
  • Continual support throughout all phases of the IPARD application

Public-private partnership

What type of services do we offer in this segment?

  • Analysis of project suitability for PPP – business endeavor suitability as well as legal requirements
  • Value for Money studies
  • An estimate of risk transferred from the public to the private partner
  • Creating project proposals for PPP projects
  • Drafting complete documentation relating to project proposals for the PPP Commission, for both PPP’s with and without an element of concession

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